Maintenance
Campaign case studies mistakes: reading and writing them
Campaign case studies mistakes come in two halves: the ones made writing your own, and the ones made reading someone else's to justify a decision taken.
Desk
Standards Desk
Requirements, terms and the paperwork that decides whether the work stands up.
Industry
Reading campaign case studies rates with a sceptical eye
Campaign case studies almost never let you infer what a deal cost, and what they do reveal about pricing is structural rather than numerical.
Rules
How to Read an Influencer Campaign Case Study: Five Genres, Five Questions
How to read an influencer campaign case study: five genres (award entries, vendor pages, trade press, talks, debriefs), five test questions, and a worked reading.
Reviews
A brand safety score rarely measures what buyers assume it does
Best fraud and brand safety platforms 2027: what a screening score can actually measure, how to interrogate a detection claim, and where a tool stops being useful.
Rules
Influencer sponsor partnerships: a US brand's first-campaign compliance map
A practical US brand guide to scope, paper, disclose, pay, and prove a first influencer sponsor partnership with FTC, IRS, and platform compliance steps.
Rules
Influencer sponsor partnerships: what US brands get wrong about exclusivity
US exclusivity clauses fail on vague competitor categories, open conflict windows, and missing carve-outs. How to scope duration, geography, and approval terms.
Rules
Influencer Sponsorship Contracts: What US Brands Must Put in Writing
How US brands should write influencer sponsorship contracts: deliverables, usage rights, exclusivity, disclosure checks, and termination clauses that hold up.
Maintenance
How to judge measurement and ROI case studies
Measurement and ROI case studies are only as strong as the counterfactual behind them. How to judge holdouts, comparisons, cost lines and single results.
Industry
How to pick a measurement and ROI tool you can audit
Choosing a measurement and ROI tool that survives an audit means checking how it handles raw data, attribution windows, and cost inputs before you buy.
Industry
Campaign briefs mistakes: what goes wrong and why
Campaign briefs mistakes: unstated mandatories, taste dressed as a requirement, claims nobody decided, and the costs that only appear on the invoice.
Features
Content approvals mistakes to prevent before filming starts
Content approvals mistakes made before filming: unsettled claims, uncleared music, a vague disclosure clause, an unreviewed script and open constraints.
Reviews
6 things nobody tells you about content approvals rates
Content approval rates are a cost signal, not a quality score, and the six metrics that matter are the numbers brands never put in the contract.
Costs
Which content approval note actually changes what gets fixed
Content approvals examples: weak review notes rewritten as usable ones, sorted by the kind of objection they carry and what each one has to contain.
Rules
Is signature really the hard part of a disclosure record?
Best contracts and disclosure platforms 2027: what a compliance record has to hold, why signature is the easy half, and how to test a system before relying on it.
Guides
FTC endorsement guides explained for US influencer campaigns
The FTC Endorsement Guides sit in 16 CFR Part 255 and decide when a paid creator post, such as a sponsored TikTok video, must carry a disclosure.
Rules
How US brands run Canadian influencer campaigns under Competition Bureau rules
Influencer marketing for brands that reach Canada must satisfy FTC disclosure plus Competition Bureau and Ad Standards rules on bilingual, clear labels.
Rules
Miami bilingual sponsorship deals and FDA rules for health claims
Influencer marketing for brands in Miami: FDA claim rules for Spanish-language posts, substantiation standards, and bilingual campaign pricing.
Rules
How California's CCPA and Hollywood agencies shape influencer deals
Influencer sponsor partnerships in California face CCPA data duties and LA agency deal terms, from morality clauses to audience data ownership.
Rules
Texas TABC alcohol rules for influencer sponsor partnerships
Texas influencer sponsor partnerships must follow the Alcoholic Beverage Code, TABC advertising rules, federal TTB standards, and FTC endorsement disclosures.
Rules
Alcohol influencer marketing rules: a guide to FTC and TTB compliance
Alcohol influencer marketing rules split between the FTC and the TTB, with state boards adding review. Here is what a compliant post must contain.
Rules
B2B influencer marketing: what transfers from consumer sponsorships
B2B influencer marketing runs on the same FTC disclosure duty as consumer work, plus W-9 and 1099-NEC paperwork. Here is what still transfers.
Rules
FDA influencer marketing rules for pharma: filing and review
FDA influencer marketing rules for pharma: which sponsored posts get filed and reviewed, what a compliant disclosure carries, and who acts when brands skip it.
Rules
Influencer payment terms: net 30, milestones, and what to actually enforce
Influencer payment terms: what net 30 and milestone schedules actually oblige a US brand to do, from the governing state law to the records that settle a dispute.
Rules
Quebec influencer marketing language rules: French first, always
Quebec influencer marketing language rules require French in paid posts, enforced by the OQLF. What a compliant disclosure contains, and what non-compliance brings.
Guides
Campaign briefs examples: what to lock and what to cut
Campaign briefs examples: the brief lines that fail, the constraints they should carry, one partnership briefed three ways, and the lines to delete.
Maintenance
Creator outreach strategy, decision by decision
Creator outreach strategy: what to have ready before you send, how to tier a list, why waves beat one large push, and planning for the replies.
Maintenance
Which objectives rewrite actually changes how a campaign runs?
Strategy and objectives examples: weak objectives set beside usable ones, with the specific thing each rewrite adds and why it changes the campaign.
Reviews
Influencer strategy and objectives mistakes to avoid
Strategy and objectives mistakes in influencer campaigns often start with unclear ownership, borrowed metrics, or plans that stop matching the creator mix.