Guides
Seven disclosure failures, who is at fault and how to fix each
Contracts and disclosure mistakes on the disclosure side: seven recurring failures, the fix for each, and whether the brand or the creator is at fault.
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Guides
Guides
How campaign case study tools differ in practice
Campaign case study tools differ in what they capture, how they store each asset, and who can read the final performance report after the campaign ends.
Guides
What outside reviewers need from a content approvals platform
What outside reviewers need from a content approvals platform: comment access without an account, version labels on the asset and one note set per round.
Guides
FTC endorsement guides for American creator posts and licensed image reuse
Consent online for American creator posts runs through the FTC Endorsement Guides: paid posts, affiliate links and licensed image reuse all need clear disclosure.
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FTC endorsement guides explained for US influencer campaigns
The FTC Endorsement Guides sit in 16 CFR Part 255 and decide when a paid creator post, such as a sponsored TikTok video, must carry a disclosure.
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New York agency contracts and the FTC regional office, a checklist
New York agency contracts and the FTC regional office checklist cover influencer sponsor deals, disclosure rules, licensing, and worker classification.
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Illinois influencer sponsor partnerships vs. California and New York
Illinois influencer sponsor partnerships: compare the state laws on ownership, exclusivity, publicity rights, morality clauses and governing law.
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How to structure an influencer ambassador program without overpaying
Influencer ambassador program structure that holds: three tiers, real durations, and the paperwork gate that stops overpayment. A rollout order for US brand teams.
Guides
Every negotiation rate line is charging for something specific
Rates and negotiation: how deal structures differ, what each line of a quote is actually charging for, and which structure carries which risk.
Guides
Why the campaign brief is always the missing document in a case study
Campaign briefs case studies: why the brief is always the missing document, what you can infer from finished content, and the survivorship problem underneath.
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Campaign briefs examples: what to lock and what to cut
Campaign briefs examples: the brief lines that fail, the constraints they should carry, one partnership briefed three ways, and the lines to delete.
Guides
What creator outreach tools actually deliver beyond the message
Best creator outreach tools 2027: three jobs sold as one category, getting a message delivered at all, and what the outreach record has to hold afterward.
Guides
A framework for evaluating influencer discovery trends 2027
Influencer discovery trends 2027 can be hard to separate from sales pitches. Use this framework to test claims against your own records before changing course.
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Measurement and ROI: how attribution misses influencer reach
Measurement and ROI for influencer campaigns: how measurement differs from attribution, what reach means, and why tracked results undercount.
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The strategy and objectives checklist owners actually finish
A strategy and objectives checklist in four gates: before the money, before the partners, before signature, and before anyone writes up the result.
Guides
Strategy and objectives: pick one, write it down
Strategy and objectives for a creator campaign: settle on one objective, phrase it so a colleague can argue with it, and list constraints separately.