Industry
Fraud and brand safety examples: why it is theft, not vanity
Fraud and brand safety examples: the shapes purchased engagement takes, how each one looks from the buyer's side, and why it is theft rather than vanity.
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Industry
Industry
Reading campaign case studies rates with a sceptical eye
Campaign case studies almost never let you infer what a deal cost, and what they do reveal about pricing is structural rather than numerical.
Industry
How to pick a measurement and ROI tool you can audit
Choosing a measurement and ROI tool that survives an audit means checking how it handles raw data, attribution windows, and cost inputs before you buy.
Industry
Campaign briefs mistakes: what goes wrong and why
Campaign briefs mistakes: unstated mandatories, taste dressed as a requirement, claims nobody decided, and the costs that only appear on the invoice.
Industry
FTC disclosure rules for Amazon storefront and TikTok Shop creators
Influencer sponsor partnerships on Amazon storefronts and TikTok Shop: the FTC disclosure rules creators must follow, plus commission and attribution basics.
Industry
Which rates and negotiation platforms are worth the fee
Which rates and negotiation platforms earn their fee: the marketplaces, agencies and tools brands use, and what each one costs in money and control.
Industry
Where influencer marketing platform data comes from: four routes
Six influencer platform categories sold as one, the four routes creator numbers travel, typical price bands, and the questions that get past a demo.
Industry
Campaign briefs strategy, explained in practice
Campaign briefs strategy: a control ledger that says what is locked and what is the creator's, and how the mechanism decides which of the two each item is.
Industry
6 honest notes on contracts and disclosure
Sort sponsorship clauses by what they cost you if a brand deal sours, then design disclosure so a viewer actually notices it in a crowded feed.
Industry
Creator outreach offers: the five compensation rungs
Creator outreach offers sit on five rungs: product only, affiliate, flat fee, fee plus usage and retained. What each one buys and what it obliges you to do.